THE place to buy meat - and fish - online. Donald Russell takes it's name from co-founders William Donald (a Scottish farmer) and John Stone (a master butcher, trading under the name Russell Meats).

After opening in 1974, they specialised in providing gourmet meat to high profile retaurants and hotels in london and worldwide. More recently Donald Russell Direct has specialised in mail order and online supply, direct to households across the UK.

The reason, apparently, that much modern meat seems tough and flavourless after it has been cooked, is that it hasn't been matured properly. At Donald Russell, they use more traditional methods to mature their beef and lamb, for up to 21 days, allowing time for the rich flavours to develop and for the meat to become incredibly tender.

They're very confident in the quality and flavour of their products. Just have a look at the guarantee: